TBIB is the institutional branding and growth arm of Vindhyavasini Solutions — a creative agency rooted in Lucknow, built to give educational bodies, healthcare institutions, and public organisations a brand intelligence that lasts.
TBIB was founded by Gaurav Joshi, who has spent over sixteen years in advertising and brand strategy — handling 200+ national and international brands across PSU and private sector clients, before turning his attention to a problem he saw as far more consequential: the way Indian institutions communicate with the people who depend on them — parents choosing a school, patients choosing a hospital, citizens engaging with a government body.
Gaurav Joshi
Sixteen years across India's advertising landscape, in roles at Grey India, Rediffusion India, Maverick (New Delhi), Vowels (Jaipur & Dubai), and Blue Oktopus (Gurgaon) — before founding TBIB to apply that experience to institutional branding.
Long-term partnerships across UP's institutional sector.
Long-term branding partner across the group's schools, colleges, medical and dental sciences institutions.
Institutional branding partner across the group's portfolio.
Active engagements across institutions in Raebareli, Sitapur, Hardoi, and Sultanpur.
From first-look identity to long-term brand governance — TBIB handles the full arc.
Logos, colour palettes, typography, and full visual identity manuals built to flex across every institution touchpoint — print, digital, and environment.
Audience research, competitive mapping, vision articulation, and messaging frameworks that give your institution a clear, ownable place in its sector.
Enquiry and admissions marketing, patient and stakeholder communication, and growth-stage brand planning — built for schools, hospitals, and civic institutions alike.
Website design, social brand systems, and digital content frameworks that extend your institutional identity into every online environment.
Signage systems, wayfinding, wall murals, and experiential branding that make your physical campus a living expression of your brand.
Systematic evaluation of your existing brand's performance, followed by a structured programme to evolve, refresh, or fully relaunch your institution's identity.
Deep institutional listening — stakeholder interviews, audience research, and heritage mapping to understand your true brand DNA.
Brand strategy development — articulating your position, purpose, personality, and the promise you make to every stakeholder.
Visual identity creation — from concept to a full brand system that can scale across every medium and every future need.
Activation and rollout — implementation support, brand governance, and ongoing creative partnership as your brand lives in the world.
TBIB specialises where generic agencies generalise. Our institutional focus means deeper sector knowledge and faster results.
TBIB is not a studio that happens to have an institutional client. Institutional branding is our entire focus — which makes us sharper, faster, and more effective than a generalist agency.
Work With UsYears of institutional-only focus gives us vocabulary, insight, and shorthand that no generalist team can match.
Headquartered in Lucknow — we understand the culture, aspirations, and competitive dynamics of UP's institutional market.
We build brand systems, not deliverables. Every identity scales reliably from a prospectus to a campus gate to a social post.
Every brand we create is engineered to drive measurable outcomes — admissions, trust, recognition, and stakeholder alignment.
Whether you're building from scratch, refreshing a legacy identity, or finally ready to give your institution the brand it deserves — TBIB is the partner for that work.